For 10 years, I've run everything digital for the West Chester University campus store: the online store and its 2,200+ products, SEO search, photography, design, social media, email marketing, in-store signage and the POS point of sale cash registers. For 18 years I've run a Nissan dealership's website remotely, where every change requires manufacturer compliance.
WCU Campus Store · West Chester, PA
Every slider, banner and graphic on the campus store is mine, made to the university's brand and swapped out with the season. When a vendor doesn't supply product photos, I shoot them myself and match them to the rest of the catalog. No agency.
Homepage sliders and collection banners · design and production · hover to pause
No agency, no paid search. Just clean structure, headings, keywords and tags on every product and category, kept up for years. These are the real results.
#1 organic
#1 organic
#1 organicAdding a product by hand meant cleaning photos, writing copy, building import files and tagging categories, one item at a time. I built an AI-assisted workflow that does it from the vendor's email.
When paid support went quiet, I set up the store's new Windows 11 NetSuite POS registers myself, using AI to diagnose and fix problems on the spot, without admin access.
▶
Adding a button inside NetSuite POSMy training video for other NetSuite POS users · YouTube ↗
I led the business office's move from paper forms to DocuSign workflows, and I handle the routing, authentication and delivery issues that come with it.
A university store where I control everything, and a car dealership where every change answers to the manufacturer. Same result: sites that stay current, rank, and sell.
Scroll to explore the site ↓I led the store's rebuild on NetSuite SuiteCommerce and made the template ours: custom navigation and category structure, every banner and graphic, all 2,200+ listings and the SEO behind them. I also built an AI-assisted workflow that turns vendor emails into web-ready listings, and I set up and support the store's POS registers.
Scroll to explore the site ↓I chose the layout and template in the site's redesign and have run it remotely for 18 years. Every special, banner and page change clears Nissan's brand and advertising compliance before it goes live.
One remote role has run underneath everything else since 2008. Full résumé (PDF)
Open to fully remote roles in ecommerce and digital operations.
From 20 likes a post to sold‑out drops.
I started the store's Instagram ten years ago, when a post got about 20 likes. I run it myself: the content, the captions and the posting, with no agency and no ad budget. Today the best posts pull over 1,000 likes, and more than once a post has sold a product out of the store.